Smart Engineering Leadership & Excellence in Management (SELEM) is founded in 2016 with its vision to deliver high-quality, industry leading services for business transformation. SELEM is engaged in a wide diversity of activities to help you achieve your objectives including: project development, management and feasibilities studies, management consultancies, cost control and risk management services, business surveying and evaluating services, conferences and seminars organization, training and education, and short-course development. Our team also hosts and international testing center in-house in partnership with several global service providers leading the industry. SELEM DMCC is established to provide high quality consultancy services to organizations of all sizes within the private and government sectors across the UAE and throughout the Gulf Region. SELEM provides smart and innovative management services necessary for clients to fully meet their business goals and exceed their expectations. SELEM DMCC adopts SMART and International Best Practices to achieve to come along-side businesses through the process of transformation. With experienced management team, SELEM expects continual and sustained growth through solid customer service, customer-focused sales planning, proven competitive strategies, and a team of professionals that bring dynamic energy to address your needs. SELEM strives to serve its clients to the highest and professional level. Our objective is to provide all services which lead and impact the industry in terms of quality, relevancy, timeliness, flexibility and cost-effectiveness. It is our desire for all of our offerings to be tailored our clients’ specific needs in order to effectively add value. SELEM prides itself on its systematic ability, its value-added service, competitive fees, high standards of quality and its adaptability to changes in the market and in the method of its practice. SELEM helps clients improve performance, gain efficiencies within the busy and competitive working environment, overcome market constraints, reduce risk and variability, increase the value of their products and services, gain competitive advantage, and develop trusted brands and services for the benefits of society as a whole. SELEM will offer the best management and consultancy services available in the industry and work with our clients to become the partner of choice for management consulting, business transformation, training and education and conference management throughout the GCC.
Dubai is located on the Eastern coast of the Arabian Peninsula, in the south west corner of the Arabian Gulf. It is extremely well known for its warm hospitality and rich cultural heritage, and the Emirati people are welcoming and generous in their approach to visitors. With year-round sunshine, intriguing deserts, beautiful beaches, luxurious hotels and shopping malls, fascinating heritage attractions and a thriving business community, Dubai receives millions of leisure and business visitors each year from around the world.
The local currency is the dirham, which is pegged at AED 3.67 to 1 US dollar. Dubai is tolerant and cosmopolitan and all visitors are welcome. However, Islam is a way of life in the city, and therefore tourists should adopt a certain level of cultural and religious sensitivity for the duration of their stay.
Dubai Rulers: Since 1833 the reigning Al Maktoum family have ruled Dubai. Under their wise and progressive leadership Dubai has prospered and it is now the business and tourism hub for a region.
Dubai History: Some 800 members of the Bani Yas tribe, led by the Maktoum Family, settled at the mouth of the creek in 1833. The creek was a natural harbour and Dubai soon became a centre for the fishing, pearling and sea trade.
Dubai Economy: The past few decades have witnessed incredible growth throughout all sectors of the Dubai economy. The emirate’s government is constantly working to improve its commercial transparency and introduce dynamic regulations that aid the formation of small and medium enterprises. Dubai’s economy is no longer reliant on oil, but is more diversified, relying heavily on trade, services and finance sectors. With its central geographic location between Asian and European markets, Dubai has worked hard to establish itself as an integral part of the global trade mechanism. Its central location has also allowed Dubai to become a popular and accessible tourist destination.
Attractions: Although Dubai is seen as a relatively young destination, it has a fascinating history and a vibrant heritage that offers visitors an intriguing glimpse into Arabian culture. A good place to start exploring the history and heritage of Dubai is the Dubai Museum: it is located inside Al Fahidi Fort, one of Dubai’s oldest buildings dating back to 1787. There are other museums in Dubai and in surrounding emirates that also offer important insights into the history and growth of the city and of the United Arab Emirates.
Culture & Heritage: Courtesy and hospitality are among the most highly prized of virtues in the Arab world, and visitors will be charmed by the warmth and friendliness of the people. Dubai ’s culture is rooted in Islam, providing a strength and inspiration that touches all aspects of everyday life. Virtually every neighbourhood has its own mosque, where the faithful congregate for prayer five times every day. One of the largest and most beautiful mosques is Jumeirah Mosque- a spectacular example of modern Islamic architecture.
Dubai Nature: Dubai, with an area of 3,885 square kilometres, is the second largest emirate in the UAE. Situated on the banks of the Dubai Creek, a natural inlet from the Gulf which divides the city into the Deira district to its north and Bur Dubai on its south.